Delivering More Than Food: How Lowen Color Graphics Built a Fleet Branding Program for Chick-fil-A

Chick-fil-A is one of the most recognized brands in America. Their chicken sandwiches, waffle fries, and signature sauces have built a customer base so loyal that demand regularly outpaces the freezer space of individual franchisees.

To solve that problem, Chick-fil-A created Chick-fil-A Supply, a distribution network that resupplies most locations twice daily to keep up with demand. Meeting that need required a significant expansion of their fleet. And when you are Chick-fil-A, every vehicle in that fleet needs to look exactly like Chick-fil-A.

That is where Lowen Color Graphics came in.

Building a Fleet Graphics Program at Scale

Working directly with Chick-fil-A’s Principal Head of Fleet Maintenance, Lowen Color Graphics designed and executed a fleet graphics program that ensured consistent, high quality branding across hundreds of new vehicles added to the Chick-fil-A Supply distribution network.

For a brand celebrated for its marketing, these vehicles were not just delivery trucks. They were moving brand statements operating in markets across the country. Every graphic had to be precise. Every color had to match. Every vehicle had to look like it belonged to the same brand whether it was rolling through Atlanta or driving through Chicago.

“It was a significant undertaking to wrap all the vehicles and minimize downtime,” said Chick-fil-A’s Principal Head of Fleet Maintenance.

Managing the Program with Agile

Keeping a fleet graphics program of this scale organized requires more than great printing. It requires a system built for the complexity of managing hundreds of vehicles across multiple markets.

Lowen created a dedicated Agile portal for Chick-fil-A Supply, giving their team a centralized platform to track inventory, view designs for all vehicles, and manage the program in real time. The same platform that keeps the Chick-fil-A fleet organized is available to every Lowen customer managing a large fleet graphics program.

The results spoke for themselves.

“Lowen has been a fantastic supplier. They have supported us with beautiful graphics and outstanding customer service. They have elevated our branding and kept our fleet on the road without interruption.”

The Standard Behind Every Program We Build

The Chick-fil-A Supply fleet graphics program is one of hundreds of national fleet programs managed by the Lowen Color Graphics team in Hutchinson, Kansas. Whether the fleet belongs to a quick serve restaurant chain, a national logistics company, or a utility provider, the standard is always the same:

Precise graphics. Consistent color. Reliable execution. And a team that treats every client’s brand with the same care and attention it deserves.

That standard is built by the people in our facility every single day. And it is the reason brands like Chick-fil-A trust Lowen Color Graphics with their fleet.

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